Do you want to enter the world of professional studio shooting? Then read on this post that describes the various alternatives for you to create a flash illumination system, paying special attention to the needs of food photography.
Let's start explaining what is a photographic flash (also called strobe light). Its main characteristic is that the light is emitted by a bulb filled with xenon gas where high voltage electricity is discharged: the result is the generation of an electrical arc that produces a flash of light in a very quick time (on average about 1/1000 second). The very good thing about flash light is its "color" (do you remember when we talked about
white balance?) as it is around 5500k, alas very similar to the natural sunlight.
I'm proceeding now to list the various systems available from the commonest and simplest to the most sophisticated (and usually expensive) ones.
Integrated Flashes

I guess that it's very probable that about any reader that uses modern cameras (SRL or compact) knows what these flashes actually are, as these cameras usually have one in them (also cellphones cameras usually have one!).
The main problem with those integrated flashes is that you cannot change the direction of the light: it comes from above your lens and it usually produces a nasty "flattening" effect on the subject, being a human or an inanimate object.
Usually the only practical use of the incorporate flash on the camera is to provide some "fill light" so to avoid that the subject will result in shadow, especially when there's a strong light on the back of the subject.
Still they're about completely unuseful if you're shooting food unless you want to capture ugly images of what you're eating in a dark ambient.
Hotshoe Flashes
Continuing to talk about flashes we meet the devices that are intended to be connected on your camera through the "hot shoe" located on the top of it.
These flashes are usually a lot more powerful that the incorporated ones but still suffers from the same problem: you can't really change the direction of the light if you keep them upon the camera, the best you can do is to rotate the head and bounce the light around on some walls.
There are other methods to use these hotshoe flashes away from the your camera, like on a bracket or on a stand, and various accessories to connect them to the camera (cables, radio or infrared transmitters, etc). You can browse the
Strobist site to collect more information about them and the various techniques that can allow to you to use these devices in very creative way.
Even if buying accessories and learning cool techniques could allow you to use hotshoe strobes in a very professional way, still they aren't greatly suited to food photography, and the expense of accessories takes quickly away any economic convenience. Still if you need to shoot away from your home/studio, especially in outdoor locations, then you can use the main strength of this solution: portability, low weight together with pretty good results if you know what you're doing.
Hotshoe strobes usually have a their power indicated by a number which is called "guide number" (usually abbreviated GN). It is used to calculate which is the smallest aperture you can use with that flash considering its distance from the subject using (unless otherwise indicated) a 100 ISO film or digital sensor setting. The formula is pretty straightforward:
f-number = GN/distance (in feet)
For example if guide number of a flash is 80 and the distance in feet of the subject is 10 feet, you can close the lens aperture to a maximum of f8.
Be careful, where a decimal system is in use guide numbers are indicated considering the distance in meters!
Monolight Flashes
I'm now talking about the first type of studio beasts: the monolight (or monotorch) strobes. They are big, powerful strobes to be used on stands and with an incredible number of accessories that allow you to shape the light as you wish. The first thing you need to know is that once you have a system the accessories are usually compatible just within the same system, just like lenses for camera. There are also third party producers that sell less priced monolights and accessories compatible with the most common systems, the most common being the Bowens S-bayonet.
The accessories you can't live without if you want to shoot food are softboxes, that are used to simulate the soft light coming from a window just to speak plainly. But also others are very important and they deserve an article for themselves.
A monolight usually have a tungsten "modelling" lamp, pretty less powerful than the light emitted by the flash, that it is used to allow a "preview" of how the light will be.
Monolights power is usually indicated in watt per second but it's very misleading, as it indicates how much power a monolight uses. The power of the light emitted is always indicated by the guide number of the flash: so you can have flashes with the same watt per seconds that have different GN. Monolights can be used just in studio or in places where you can have some electric power source. They are very flexible in use but this is their drawback together with the fact that the maximum power a monolight can use is around 1200-1500 watt per second. If you need more powerful strobes you have to resort to flash heads and power packs, described below.
Flash Heads
Flash Heads, as the name implies, are flashes that just contain the strobe tube and the modeling lamp, while their controls and electric supply is delegated to a "power pack" to which can be connected multiple heads. The advantage is that you can control lights from a unique source, usually faster recycle times (alas the time after which the flash is ready to lamp again) and also more power if you use the biggest power packs available. Plus the heads are smaller, lighter and usually less expensive than monolights because most of the electronic is in the power pack.
Some power packs can also be paired with batteries to be used on locations where electric plugs aren't an option.
For the rest you have the same range of accessories and options available to the monolights, maybe even some more as these systems are for professional only.
Conclusions
Ok, I gave here a fast and rough overview of flash light systems. Of course there are a ton of details and informations that I had to leave out to make things simpler but if you're really interested in buying a system like this at least now you know the basics and can understand better the more technical pages you can find browsing the web.
References:
Wikipedia: Flash Photography
Wikipedia: Guide Number
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