We must admit it. The iPad is friggin' cool to read magazines. So, taking advantage of the Christmas break, I finally had time to use it adeguately, downloading some food magazines unavailable in Italy in their paper version.
So while I was leafing through the November and December issues of
Saveur, one of the best food magazines in the U.S., I found myself within its pages. There it is, the Barilla ad campaign about the new sauces for the US market that I shot this year in May.
Revising your own work after months is always problematic. How the ad has been laid out and formatted? Do the images suit well with the style of the medium where they are published? As you could have guessed, I am always very critical about my work (in addition to being a grumpy perfectionist as said by some people who worked with me).
I have to say instead that looking at these ads I found them very well "balanced" within the style of the magazine and the other images contained therein. The client requirement was to have food images in a traditional style, but at the same time with a modern and "organic" twist, very different from the usual "commercial look" which is pretty fake, and even less appetizing (at least for my taste). So using the "real" sauce and very few photoshop (just for some unruly stain and for the contrast) was paramount.
I wish I could buy these sauces with the iPad too, the few I had in my studio were soon looted by my friends because they are really good tasting (that's about the prejudices against canned goods for the US market).
(
Alessandro Guerani is a professional photographer specialized in food shooting. He lives in Bologna, Italy, and is available for assignments to create the images you always craved. Read the "About me" or contact him using the "Mail me" in the blog menu above.)
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